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Alternative

I worked with a small design team and led design for all of Alternative's digital experiences. In addition to a complete redesign of the e-commerce website to improve the user experience, establish design patterns and modernize the brand, I also led art direction for seasonal digital experiences such as lookbooks, and gift guides.

In collaboration with Kevin Byrd, Ashley McGrath, and Heather Devine.

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Category Landing Pages

Category Landing Pages

Designed landing pages for men and women that promote select seasonal items and product callouts.

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Product Detail Refinement

Product Detail Refinement

Increased sharing with improved positioning and visibility to pin and like buttons. Increased conversion with larger images for more product detail.

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Art Direction

Art Direction

Worked with a team of designers to art direct seasonal lookbooks.