Worked with a small design team and designed for all of Alternative's digital experiences. In addition to a complete redesign of the e-commerce website to improve the user experience, establish design patterns, and modernize the brand, I also led art direction for seasonal digital experiences such as lookbooks, and gift guides.
In collaboration with Kevin Byrd, Ashley McGrath, and Heather Devine.
Designed landing pages for men and women that promote select seasonal items and product callouts.
Increased sharing with improved positioning and visibility to pin and like buttons. Increased conversion with larger images for more product detail.
Worked with a team of designers to art direct seasonal lookbooks.